Choose what kind of people you’d like to live near.
When you become a neighbour, whether it’s as a resident or as one of our employees, we’ll ask you to sign the Neighbour pledge. In fact, it will be written into the contract. It may seem a bit forward for us to insist that even our customers sign up to our values and commit to be neighbourly, eco-conscious, flexible, playful and safe. But what can we say? We’re a service company and these are the absolute pillars that our brand is built on. This is about the kind of company we want to be and the kind of communities we want to create. It’s about inviting everyone to take an emotional stake in our brand.
In many of our buildings, we’re setting aside floors where neighbours who value similar things can live in proximity. Family floors, quiet floors, social floors. It’s about bringing like-minded people together and creating an agreeable living environment. What happens next is entirely down to you –plus a bit of serendipity. We believe anything that increases the chances of positive neighbourly encounters is good for our business.
little creative design goes a long way towards getting people active and spontaneously interacting. Our goal is to incorporate inventively designed areas for outdoor play or exercise at every one of our locations, with a special focus on children. The Neighbour design team will work to maximise the inclusion of outdoor communal spaces in every project. In Denmark, new developments are required to set aside [at least 20%] of the project’s footprint for communal areas. We aim to voluntarily get as close to this as possible in our UK developments without compromising the economic viability of the project. Because shared spaces are an essential element in the Neighbour offer.
We adapted this idea from Sweden and Denmark. A small amount of the rent that Neighbour residents pay each month will go towards a fund for capital improvements to their flat. As the fund accrues, they’ll be able to decide how that money is spent. On new bathroom tiles. Or a fresh coat of paint. It’s about keeping the apartments looking their best while giving residents a sense of investing in the condition of their home, which in turn will lead to loyalty. And longer stays.
Neighbour exists because we saw an opportunity to create new apartment-living communities that would take the UK’s private rented sector to a higher level. We want to be extremely clear about what we mean by this. So we’ve developed a brand for our business that we think really gets our messages across. The Neighbour brand stands for a new style of apartment living that’s better for everyone. Through our branding, we obviously hope to make our business more appealing to the market. But this is also about being transparent. By defining what we really value as a company, we’re making it easier for everyone to decide whether they want to do business with us – and easier for them to judge whether we’re living up to our promises, too.